Look for underused assets before buying new ones
An existing TV, waiting area, website audience or regular foot traffic can already be an asset. The first experiment should usually be cheap, reversible and easy to measure.
LAKADE is one example: a compatible screen can become an interactive message surface without adding another physical product shelf.
Make the customer action obvious
New revenue mechanisms fail when customers do not understand what to do. The action should fit in one sentence. With LAKADE it is: scan the QR, create a message, pay and join the queue.
The venue can choose whether that queue connects to the public country network or stays private to the location.
Do not confuse activity with guaranteed profit
A monetised surface is only valuable when real people use it. It is better to run a small test and observe paid activity than to build a forecast based on imaginary audience numbers.
Partner commissions should be treated as variable business revenue. They depend on eligible attributed transactions.
Keep operations simple enough for staff to ignore
A good side-revenue system should not require a member of staff to manage it every few minutes. Automatic queues, persistent login, partner dashboards and simple kiosk links reduce operational friction.
If the business has to spend more time maintaining the system than the value it creates, the setup needs to be simplified.
- ✓Test underused assets before buying new equipment
- ✓Choose customer actions that are easy to explain
- ✓Measure real paid activity, not imagined audience
- ✓Keep the operational workload low
- ✓Start with one screen and expand only if it makes sense
Is LAKADE suitable for every small business?+
No single format suits every venue. It works best where a visible screen and customer dwell time make interaction natural.
Do I need to commit to new hardware?+
Not if your existing screen is compatible. You can test the idea with what you already have.
Should I expect fixed monthly income?+
No. Partner commissions vary with actual eligible paid activity.