Give the screen one clear promotional job
A screen that tries to show ten offers at once becomes background noise. Choose one action: visit a website, ask about an offer, scan a QR or interact with the live message.
LAKADE can combine a large live message with a QR-based takeover model, while the business can also use its own free takeover credits for suitable promotions.
Use messages that can be understood in seconds
People walking through a bar, shop, salon or reception area do not read a screen like a web page. Use a short headline, a recognisable business name and one useful next step.
The screen is best used to create curiosity. Detailed terms, menus or explanations belong on the destination page or with staff.
Connect physical attention to a digital action
QR codes are useful because they bridge the room and the phone. The QR should lead to a specific action and be large enough to scan from the expected distance.
With LAKADE, the QR can also let people take over the screen themselves, creating a more participatory reason to look at it.
Promote without annoying existing customers
The goal is not to turn every wall into advertising. Choose a screen where promotion feels natural and keep important customer information readable.
A good in-store screen adds energy to the venue. If it distracts from service, menus or the core experience, simplify the content or move the screen.
- ✓Use one clear message and one action
- ✓Keep headlines readable from a distance
- ✓Use QR codes to connect the venue to a phone
- ✓Test promotional messages with your own free takeover credits
- ✓Keep the screen useful rather than overloaded
Can I use LAKADE to promote my own business on the screen?+
Yes. Partners can use available free takeover credits for suitable business messages, subject to the platform rules and the screen configuration.
Should I put several offers on one screen?+
Usually no. One clear message is easier to notice and understand from a distance.
Can customers also publish their own messages?+
Yes, when the screen is configured for takeovers. Paid messages can enter the public or private queue depending on the setup.